The playbook
A 30-day choreography for leaving without losing.
Most agency switches blow up because the work is invisible. Handoff turns the migration into a project plan with one source of truth — visible to your team, the outgoing agency, and the incoming one.
Phase 01 · Week 1
Inventory & escrow
- Crawl site + sitemap, snapshot every ranking URL
- Pull Google Search Console + GA4 properties
- Inventory every backlink in the agency's outreach tools
- Audit content briefs, drafts, and CMS access logs
- Lock all credentials into Handoff escrow
Phase 02 · Week 2
Knowledge transfer
- Outgoing team records loom-style page-level rationales
- Auto-generate SOPs for top 50 ranking pages
- Map publisher relationships → owner emails
- Confirm each backlink target URL still resolves
Phase 03 · Week 3
Controlled transfer
- Incoming agency receives assets in priority tranches
- Daily SERP guard active across 500 priority keywords
- DNS, GSC, GA4 ownership swapped under audit log
- Vendor scorecards updated nightly
Phase 04 · Week 4
Verification & sign-off
- Rank stability check — 14-day green window required
- Outgoing agency signs release; final invoice unlocked
- Handoff issues a tamper-proof migration receipt
Ready to walk through a live migration?
North Supply Co. is on day 18. See where they are.
Open the demo →