Brands deserve the right to leave.

SEO is the only marketing channel where firing your vendor can quietly destroy a year of revenue. There is no equivalent of porting your phone number, exporting your email list, or transferring a domain.

Backlinks live in someone else's inbox. Content lives in someone else's CMS. The reasons your top page ranks live in the head of an account manager who left in March.

We think this is absurd. The remedy isn't a better agency — there are already great ones. The remedy is portability. A standard for how organic search assets change hands. A neutral place where they live during the swap.

That's Handoff.

— The founders, May 2026